Ibo Traders: Left Behind By Technology

Adaptation is central to the survival of all species.

It is even more so for business people.They must adapt to new technologies and trends.They have to also constantly reinvent themselves

Mail runners, typists and photographers are no longer in business as instant messaging, the PC and mobile phones replaced them.

Nigerian, even when educated, do not take advice .They see it as a flaw in their character that someone actually knows what they don't.

The case of the Nigerian Ibo traders is worse. For the most part, they are not educated beyond being able to do sums of on adding devices and write invoices

They are notorious for selling "fake" products. As they bluntly ask customers if the want "Original or fake"
They even issue invoices as opposed to receipts with illegal warnings like: "Goods once received in good condition cannot be returned" In simple language, even if the customer has been sold the wrong thing, he is stuck with it.

Falsehood has a time line.

First, Lebanese and Indians formed a sort of channel partnership with Ibos through an omnibus in Matori, Lagos, called Far East Mercantile limited.
The Asians where using the Ibo But they didn't know it.

Then online shopping came!
The traders, being largely illiterate, did not see the danger to their livelihood that this trend represented. Some said at the time that EBay, for instance, was for the elite
.Image result for empty shops in nigeria
Then Jumia, Konga, and other new startups came. These people are able to sell cheaper because of relatively lower over head costs. For Instance, E-commerce retailers have a lot of advantages over bricks-and-mortar stores, diverse inventory, low prices, minimal overhead. They don't also worry about Warehousing and clearing agents
They offer warranties for what you buy. Plus workable after sales services.

 Nigerians likes fashionable things. And so people prefer to buy products online than to fight with sellers who are very rude to customers in the first place.

Even individuals order for service parts for their cars and other machinery abroad.

The world is now one huge market place. The Ibo traders were not caught unawares . As Nigerians, they are not too good at paying heed.
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